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EDUCATION:
PhD, Marketing, University of British Columbia,
1997.
MBA, University of Manitoba, 1988.
BSc, Psychology, University of Toronto, 1984.
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TEACHING:
· BUS 412 Consumer Behaviour
· BUS 414 Management of Promotion
· BUS 415 International Marketing
· BUS 474AB Marketing for Public & Non-profit
Organizations
· GBUS 838 Research Methods in Management;
· GBUS 840 Strategic Marketing
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SCHOLARSHIP:
Dr. Lavack
conducts research in the area of tobacco marketing and
de-marketing, social marketing, and advertising. Some of her
recent major external research grants include:
·
SSHRC Standard Grant, Consumer Behaviour and the Need for Social
Identity, awarded $77,077 over three years as principal (solo)
investigator, 2005-2008.
·
CTCRI Policy Grant, Tobacco Marketing at Point-of-Sale, awarded
$128,450 over two years as a co-investigator, 2004-2006.
·
SSHRC-CTCRI Strategic Grant, A Model of the Perceived Social
Acceptability of Smoking: Comparing Tobacco Industry Efforts
with Tobacco Denormalization Policies, awarded
$85,667 over three years as principal (solo) investigator,
2002-2006.
·
SSHRC-CTCRI
Strategic Grant, Identifying Best Practices for ‘Quit and Win’
Programs, awarded $34,668 over one year as principal (solo)
investigator, 2003-2004.
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SAMPLE PUBLICATIONS/PRESENTATIONS:
Lavack, Anne M. and Graham Toth (2006), “Tobacco
Point-of-Purchase Promotion: Examining Tobacco Industry
Documents,” forthcoming in Tobacco Control.
Charlebois, Sylvain, Anne M. Lavack, and Patrick Cooper
(2006), “Survey Research with Cattle Producers in a Crisis
Environment: Methodological Challenges and Recommendations,”
forthcoming in the Canadian Journal of Marketing Research.
Kropp, Fredric, Anne M. Lavack, and
David H.
Silvera (2005), “Values and Collective Self-Esteem as Predictors
of Consumer Susceptibility to Interpersonal Influence among
University Students,” International Marketing Review,
22(1), 7-33.
Gabler, Joanna, Fredric Kropp, David H. Silvera, and Anne
M. Lavack (2004), “The Role of Attitudes and Self-Efficacy in
Predicting Condom Use and Purchase Intentions,” Health
Marketing Quarterly, 21(3), 63-78.
Lavack, Anne M. (2004), “Ads that Attack the Tobacco
Industry: A Review and Recommendations,” Journal of
Nonprofit and Public Sector Marketing, 12(2), 51-72.
Kropp, Fredric, Anne M. Lavack, David H. Silvera, and
Joanna R. Gabler (2004), “Alcohol Consumption among University
Students: A Multi-Country Study of Attitudes, Values, Identity,
and Consumer Influence,” Journal of Nonprofit and Public
Sector Marketing, 12(2), 1-28.
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Graduate Student Supervision:
Since
joining University of Regina in 2001, Dr. Lavack has hired 16
full-time undergraduate co-op students on 4-month terms to serve
as research assistants. She currently has 4 graduate students
who serve as part-time research assistants. She has served as
the chair of 2 oral examinations, and was a committee member for a PhD candidate in Psychology
(2006).
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PROGRAMS/COMMITTEE/ADMINISTRATION:
University
Level:
·
Member of the Council Discipline Committee, 2004-2007.
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Member of the Planning & Priorities Committee (PPC), 2003-2005.
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Member of the Research Ethics Committee & Reviewer of research
proposals, 2003-2006.
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Member of Executive-in-Council, 2002-2007.
Faculty Level:
·
Chair of the Curriculum Committee, 2001-2005.
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Coordinator of the Marketing Area search committee, 2001-2005.
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PROFESSIONAL AND COMMUNITY SERVICE:
·
Member of the Ministerial Advisory Council on Tobacco Control,
a 13-member national committee whose mandate is to advise the
Minister of Health and to work with Health Canada on the design
and delivery of the Federal Tobacco Control Strategy, 2003-2007
·
Member of the Advisory Council for the Canadian Youth
Tobacco Coalition, 2003-2008.
·
Governor-in-Council member of the Board of Directors of the
Canadian Council on Substance Abuse (CCSA), a national
organization with 30+ employees and a $4.7 million annual
budget; also Treasurer and member of the Executive Committee,
2002-2007.
·
Interviewed by numerous media outlets on issues relating to advertising and marketing.
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Copyright 2005, University of Regina. All rights reserved. |
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