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Visual Identity
Maintaining a strong and consistent visual identity for the University of Regina helps increase recognition, respect and awareness of the University and projects its reputation for excellence in education.
This site is intended to provide faculty and staff with the information and tools necessary to support correct usage of the University’s visual identity and brand. If you have questions about how to use the visual identity in your project, please contact:
External Relations
North Residence 210
Phone: 585-4402
Email: communications@uregina.ca
Stationery (letterhead, business cards, envelopes) and nametags
Printing Services manages stationery printing requirements and nametags for the University and adheres to the visual identity standards developed for these items. Please direct requests and inquiries about University of Regina stationery (ie: letterhead, business cards, envelopes) and nametags to Printing Services at printing.services@uregina.ca or by calling 585-4488.
Visual Identity Standards
Click to open Visual Identity Standards manual The Visual Identity Standards manual provides detailed information about applying the main elements of the University’s visual identity, including:
• logo (stylized words “University of Regina”);
• monogram (stylized letters “U of R”);
• colours (primary and secondary);
• design; and,
• photography.
The Visual Identity Standards manual also includes instructions about positioning a faculty (department, unit or research centre) name with the logo; illustrations of the fonts; and illustrations of the stationery items, brochures, a newsletter, PowerPoint and other applications.
Applying the visual identity elements to your projects
Click on the following for ideas on how to use the visual identity in various design projects. (Note that these are available as InDesign files for internal use in projects. Call Printing Services for more information):
• 8.5” x11” Newsletter
• 3-panel 4” x 9” brochure
Sample documents
Here are some recent University of Regina documents using the visual identity. Click to open and view:
• President’s Report
• Stategic Plan Overview
• Update Page
PowerPoint template
Click here to download a PowerPoint template that uses the visual identity.
Visual identity elements
In order to support correct use of the visual identity elements (logo, monogram, Realize statements, and trapezoids), they are provided below in various formats. Please select and then download the desired format.
To download any of the format options, 'right click' on the format you want to download and choose one of the following:
• 'Save Target As' when using Internet Explorer
• 'Save Link As' when using Mozilla Firefox
Not sure which format to use? Click here for information that will help you choose the right format for your project.
Logo - click to show options
Solid Green - PMS 3435
Black
Solid Yellow - PMS 123 (because this logo is to be used with a dark green or black background, only an EPS version is available.)
Reverse to white (because this logo is reversed out from a dark background, only an EPS version is available.)
Monogram - click to show options
Solid Green - PMS 3435
Black
Solid Yellow - PMS 123 (because this monogram is to be used with a dark green or black background, only an EPS version is available)
Reverse to white (because this monogram is reversed out from a dark background, only an EPS version is available)
Realize statements - click to show options
Realize. It starts with you.
Realize. UR going places guaranteed.
Realize. Your future.
Realize. We can all make a difference.
Trapezoids - click to show options
Yellow Trapezoid
Green Trapezoid
Light Blue Trapezoid
Black Trapezoid
Choosing the right format
JPG (Joint Photographic Experts Group):
This is a "pixel-based" file format generally intended for web application or for the transfer of photographic images. The JPG file can be used in your desktop publishing programs, but with a caution -- because the image is pixel-based (bitmap), enlarging it will cause quality reduction and often noticeable pixelization. Also, the JPG has a background fill; that is, the image is not transparent.
EPS (Encapsulated PostScript):
This is a "vector-based" file format suitable for most desktop publishing software. To use this file, "place", "insert" or "import" the file into your desktop publishing software (such as Microsoft Word or Publisher, QuarkXPress, Adobe InDesign, etc.). Your vendors (printers, graphic designers, sign makers, some web designers, etc.) will prefer this format. Do not try to "open" this file. You most likely do not have graphic industry software (eg: Adobe Illustrator) to open and edit this file.
PDF (Portable Document Format):
These files are supported by most computers. All you need to open these files is Adobe Acrobat Reader. They retain some of the high quality elements of EPS files, and can also usually "place", "insert" or "import" into your desktop publishing software.
PNG (Portable Network Graphics):
A newer pixel-based format for web graphics, the PNG is similar to a JPG, but has a transparent background. It is not intended for use in desktop publishing software, but could be used for other on-screen applications, such as Powerpoint.
