"We are thrilled to be playing a key role in this once-in-a-lifetime event," said Bill Wright, Manager of Marketing and Promotions for Global TV and the Leader-Post. "Adding our numerous media assets to the Games will be a significant boost on the side of promotion and awareness, and our local media companies will lead the way with comprehensive coverage leading up to and during the Games this August."
CanWest MediaWorks has a unique media presence in Saskatchewan, as owner of the Leader-Post, the Star Phoenix and the National Post newspapers, along with Global TV Regina and Saskatoon, the Global Television Network, and all eight of the CanWest Specialty Cable Channels.
"We are pleased to partner with CanWest MediaWorks to help make the 2005 Canada Summer Games a great success," said University of Regina President David Barnard. "The Games will put our campus and community on the national stage and will give us the opportunity to showcase our talented young people, new facilities, and dedicated volunteers."
The 2005 Canada Summer Games is one of the fundraising priorities of the University of Regina's Building Dreams and Futures campaign. The campaign is raising $10 million toward the Games.
"The Games truly is a community partnership. Many sponsors and volunteers will come together to make it a success," said 2005 Canada Summer Games President Bob Ellard. "The support from CanWest MediaWorks ensures that we can build awareness of the Games and share our message with not only Regina, but all of Saskatchewan and the rest of Canada."
The 2005 Canada Summer Games will take place from August 6 to 20. The Games will attract 4,500 athletes, 12,000 visitors, and nearly 6,000 volunteers to Regina and surrounding communities.
"I applaud the leadership that CanWest MediaWorks has shown in making this contribution," said Building Dreams and Futures Campaign Chair Garry Huntington. "I encourage all community-minded businesses to follow this example and get involved in the campaign."
Building Dreams and Futures is an ambitious campaign to raise funds for five priority areas of the University of Regina: the 2005 Canada Summer Games, student support, research support, the Centre for Kinesiology, Health and Sport, and emerging priorities. The projects and activities planned for those areas will cost a total of $75 million. Funds are being raised from a variety of sources, including donations from individuals, corporations, and community organizations. Information on the campaign and how to make a contribution is available at 1-877-779-4723 or www.uregina.ca/campaign.
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