Advanced Certificate in Public Relations and Communications Management

Elevate your skills and stand out in the job market.

Hone your public relations skills and expand your knowledge of communications best practices. You will have the unique opportunity to specialize in communications or public relations, giving you an advantage in this growing field. Open new doors for yourself in various sectors such as nonprofits, sports and recreation, events, fine arts, government and more.

Note: This is a full-time program. International students will be able to enrol as full-time students in this program.

In cooperation with CPRS and IABC

Courses to complete: 4 core + 6 electives Credit hours: 30 Prerequisites: None Program duration: Full-time study Delivery mode: Primarily online with some options for in-person electives.	Search for my Course
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Required Courses

PR 100	Foundations of Public Relations
PR 101	Writing & Editing for Public Relations
PR 200	Strategic Communication Planning
PR 201	Communication Tools & Techniques

Electives

Select three of the following:

PR 202	Research & Evaluation
PR 203	Media Relations
PR 204	Organizational Communications in Public Relations
PR 205	Social Responsibility and Ethics
PR 290AA-ZZ	Public Relations Trends and Special Topics

Electives

Any three courses on topics related to marketing, communications, research, consumer behaviour, popular culture, ethics, media, etc.

CRN	Course	Sec	Title	Dates
2024 Winter 2024 Summer 2024 Fall 2025 Winter
20871	PR 100	397	Foundations of Public Relations	May 6 Jun 19
This survey course will introduce students to the theoretical and practical foundations of public relations/communications. Students will examine key theories, models and ethical principles that underpin the profession; the nature and composition of public relations as a career; and the major steps in the strategic public relations process.
21483	PR 100	398	Foundations of Public Relations	May 6 Jun 19
This survey course will introduce students to the theoretical and practical foundations of public relations/communications. Students will examine key theories, models and ethical principles that underpin the profession; the nature and composition of public relations as a career; and the major steps in the strategic public relations process.
21057	PR 101	397	Writing and Editing for Public Relations	Jul 2 Aug 15
This course will introduce students to the conventions and formats of writing for public relations, as distinguished from other forms of business writing. Students will develop an awareness of audience, objectives and key messages when planning their writing before moving on to practice with several common public relations formats.
20411	PR 202	397	Research and Evaluation: Measuring Effectiveness and Success	May 6 Aug 21
How do you demonstrate the value of a communications strategy against ROI, education and behaviour change and your value as a communicator? Students will learn the importance of research and evaluation for measuring and demonstrating the effectiveness of communication activities. *Prerequisite: PR 100* Note: Students many not receive credit for both PR 202 and PR 37

Public Relations Knowledge (PRK)® Exam

The PRK® exam is the equivalency exam for the public relations and communications management professions in Canada. After successfully completing the PRK® exam, individuals will be able identify on their resumé Public Relations Knowledge (PRK)® exam participant (successful) to set themselves apart from other applicants in the job market. They will be able to enter the public relations field with increased confidence and be received with added respect.

University of Regina is an exam location for the PRK® exam. To register for the PRK exam: Apply to Write the PRK exam.

Canadian Public Relations Society: Dedicated to Lifelong Learning