Strategic Marketing in a Digital World

Instructor: Dr. Grant Wilson
Transform your marketing strategy with digital-first thinking.

In today’s fast-moving digital landscape, traditional marketing is no longer enough. This course is designed for professionals who want to sharpen their strategic marketing skills and confidently lead in an era defined by data, technology, and rapidly changing consumer behaviour.

Led by Dr. Grant Wilson, this hands-on, in-person program explores how digital-first campaigns, real-time analytics, social platforms, and personalization are reshaping how we connect with customers—and how you can stay ahead of the curve. Through case studies, interactive sessions, and peer learning, you’ll walk away with tools to build campaigns that deliver measurable results and meaningful brand engagement.

By the end of this course, participants will be able to:

• Develop digital marketing strategies that align with business goals
• Understand evolving consumer behaviour in online and mobile spaces
• Leverage real-time analytics to make smarter marketing decisions
• Use content strategy, SEO/SEM, and social media tools effectively
• Evaluate campaign performance and adapt quickly in changing markets
• Identify emerging trends and technologies that impact marketing success

All participants will receive a Certificate of Completion from the Hill and Levene Schools of Business.