University of Regina launches distracted driving campaign aimed at the University community

Media Advisory Release Date: December 3, 2019 9:55 a.m.

The University of Regina is launching a distracted driving awareness campaign focused on the problem of texting and driving.

“Smart phones have become such an important part of our lives that many in our University community may be using them without giving it much thought – particularly at times when we should be devoting our full attention to other things such as driving safely,” said Dr. Vianne Timmons, President and Vice-Chancellor, University of Regina. “Distracted driving is almost 100 per cent preventable, so as an educational institution we felt it was appropriate for us to help bring additional awareness to this issue.  If our campaign to prevent distracted driving saves even one life, then it will have been worth it.”  

The campaign consists primarily of six short videos comparing texting and driving with other activities that people wouldn’t do when driving that will be posted on social media over the next few months. The first video which will be released Wednesday morning is available here.

“This campaign is especially timely with the end of term fast approaching, and many of our students driving home to their families for the holidays,” said Timmons. “We want to remind them that texting and driving – and other forms of distracted driving – are not appropriate.  We want all of our students, and everyone in our University community, to be safe.”

SGI has noted that distracted driving is one of top causes of collisions, injuries and fatalities on Saskatchewan’s roads and was a factor in 22 fatalities and 774 injuries in 2018. The Government of Saskatchewan is also significantly increasing the penalties for distracted driving on February 1, 2020.

Dr. Timmons will be at the launch at 10:00 a.m. and will be available for media interviews.

Date:              Wednesday, December 4, 2019
Time:             10:00 a.m.
Location:        Riddell Centre
                      Main Campus, University of Regina


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