University of Regina opens Laboratory for Behavioural Business Research

News Release Release Date: September 23, 2016 11:00 a.m.

The University of Regina has officially opened the new Laboratory for Behavioural Business Research.

The 1,100 square foot research lab is equipped to run complex experiments, advanced computer simulations, focus groups, in depth interviews, and physiological tests.

"The opening of the lab is good for faculty research, and even better for student participation in research, since it will better prepare our grads for successful careers" says Dr. Andrew Gaudes, Dean of the Hill and Levene Schools of Business.

The lab will be used to study ways to reduce risky consumer behaviours such as problem gambling; improve workplace team dynamics; reduce dishonest behaviour toward business such as shoplifting; reverse irrational consumer choices that have negative personal impacts like massive consumer debt and obesity and; increase sustainable consumption choices to better serve the public good.

The Faculty of Business Administration was awarded a $417,781 grant from the Canadian Foundation for Innovation John Evans Leaders Fund (CFI-JELF) to build the state-of-the-art research lab.


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