George Reed Foundation establishes new centre at the University of Regina

News Release Release Date: October 23, 2014 10:15 a.m.

The University of Regina is pleased to announce the creation of the George Reed Centre for Accessible Visual Communications, funded by the George Reed Foundation.

The mission of the Centre is to foster, co-ordinate and promote research activities in accessible, visual and inclusive communications when conventional communication is not possible due to disability, language barriers, literacy challenges, or health issues.

“Communicating with others is fundamental to the human experience, which is why it is so important to have alternate modes of doing so when forms of expression such as speaking or writing are not possible,” said University of Regina President and Vice-Chancellor Dr. Vianne Timmons. “I am grateful to Mr. Reed and the George Reed Foundation for establishing this Centre, which will build on the history and legacy of the pictogram language and foster important research and innovation at the University of Regina. Mr. Reed’s vision and commitment to others is helping make the world a more inclusive place for thousands of people across the globe who face communication challenges every day.”

Pictograms, a symbolic language system, are sometimes used by individuals who do not use conventional communication. Pictograms illustrate objects, concepts or actions and provide opportunities for communication for those who require adaptations. Used widely throughout Sweden and Japan, the concept of pictogram symbolism is internationally accepted as a mode of communication to support people in a non-verbal context.

The George Reed Centre for Accessible Visual Communications will serve as the focal point for pictogram research provincially, nationally, and internationally. The Faculty of Kinesiology and Health Studies will house the Centre as it will complement the faculty’s academic and community programs.

George Reed played with the Saskatchewan Roughriders for 13 seasons (1963-1975). During his career, he set 44 records in the Canadian Football League. He was voted #2 by The Sport Network in a list of the CFL’s top 50 players of the modern era. Reed is a member of the Order of Canada and received an honorary degree from the University of Regina in 1981.He established the George Reed Foundation to help people who are experiencing physical and/or intellectual challenges. 


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