Digital Marketing
This five course add-on certificate allows you to supplement your current degree program and gain knowledge in an evolving and high-demand field. The Certificate in Digital Marketing will provide you with the analytical skills and tools necessary to create effective strategies, produce digital marketing content, and make data-driven decisions in digital marketing,
This certificate also includes hands-on experience working directly with real clients. Students will work on the practical implementation of digital marketing strategies, including search engine optimization, content marketing, social media, email campaigns, and paid advertising.
Note that this is not a direct entry program or primary program and must be taken alongside another degree or diploma program. If you’re not currently in a degree or diploma program, but want to expand your expertise in Digital Marketing, you may be interested in our Diploma in Digital Marketing.
Who Can Benefit from This Digital Marketing Certificate?
- Current University of Regina students
- Hill School of Business students: Enhance your Bachelor of Business Administration with practical digital marketing skills, including online strategy, analytics, and marketing tools that employers are seeking.
- Students from other Faculties: Ideal for learners in programs such as Creative Technologies, Computer Science, Media Studies, and related disciplines who want to complement their technical or creative expertise with foundational marketing and business knowledge.
- University of Regina alumni
- Build on your previous degree and professional experience by earning a digital marketing certificate that supports career advancement, upskilling, or a transition into marketing-related roles in today’s digital economy.
What is Digital Marketing?
Digital marketing is all about using the power of digital tools and platforms to connect with people and promote customer solutions in creative ways. It includes techniques like Search Engine Optimization (SEO) to increase online visibility, content marketing to engage and inform, and social media marketing to build relationships with customers. You'll also explore digital advertising to target the right people and use analytics to optimize your strategies. With the digital landscape constantly evolving, digital marketing offers exciting opportunities for creativity and growth in a fast-paced, results-driven environment.
Some of the course options available in this program include:
BUS 315 - Marketing Analytics
This course is designed to equip students with the analytical skills and tools required to make data-driven marketing decisions. The course covers key concepts in marketing data analysis, including customer segmentation, predictive modeling, and campaign performance measurement. Students will learn how to gather, interpret, and visualize data from multiple sources, as well as how to apply statistical and machine learning techniques to solve real-world marketing problems
BUS 317 - Digital Marketing Strategy
This course examines leading trends in digital media and the evolving impact on marketing strategy. Focus will be placed on increasing competitiveness through optimal use of digital media tools and platforms to increase both marketing strategy effectiveness and efficiency. All “4 P’s” of on-line products, pricing models, distribution methods, and use in promotional strategy will be examined. Customer relationships, engagement, and empowerment are also considered.
BUS 418 - Applied Digital Marketing
This course is designed to provide students with hands-on experience working directly with real clients. Students will work with their client(s) to apply the full spectrum of digital marketing strategies and tools they have learned throughout their program. The course focuses on the practical implementation of digital marketing strategies, including SEO, content marketing, social media, email campaigns, and paid advertising.
CTCH 306 - Digital Storytelling and Interactive Media
This studies/studio hybrid course explores the social, political, cultural, economic, and intersectionality of interactive media and digital storytelling. We will engage with audio (audio walking tours, music recording, podcasting, radio programming) and on-line interactive and immersive storytelling (web-projects, gaming, apps).
CTCH 316 - Designing User Experiences Through Design Thinking and Human Centred Design Methods
Explore the five stages of design thinking to craft human-centred experiences. Learn usability, accessibility, and interaction design while mastering tools in the creative thinking process and prototyping. Through hands-on projects, you'll develop innovative workflows and strategies to create impactful, intuitive interfaces that enhance user experiences across different platforms.
Quick Facts
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Certificate in Digital Marketing Meet Your Faculty
Why Study Digital Marketing at the University of Regina?
Industry Certifications
As part of this certification, you’ll complete two to three Industry Certifications in areas such as Google Ads, Google Analytics, website design, and search engine optimization. These certifications will provide additional credentials that will enhance your employability upon graduation and clearly demonstrate your proficiency to potential employers in specific areas of digital marketing.Hands-on learning experience with real clients
We believe in hands-on learning that goes beyond theory. You’ll tackle real-world challenges, practice critical thinking skills, and develop your digital marketing skills while working with real clients.Ben Tingley ‘99
Master of Business Administration
Founder and CEO, Bravo Tango Advertising Agency
Certificate in Digital Marketing Frequently Asked Questions
The Certificate in Digital Marketing must be taken concurrently with a primary degree or diploma program. Your academic advisor can help guide you on how to integrate this certification alongside your degree.
If you're looking for a standalone option, consider exploring the Diploma in Digital Marketing.
What Can You Do With a Certificate in Digital Marketing?
Upon completion of the Certificate in Digital Marketing, you will be prepared for a career in digital marketing. With a strong foundation in digital strategy and execution, you’ll have the skills to help businesses enhance their online presence, engage target audiences, and drive growth through data-driven marketing initiatives. Graduates can apply their expertise to develop and execute effective digital campaigns, optimize brand visibility, and support organizations in achieving their marketing objectives in today’s fast-paced, tech-driven world.
Some of your possible career paths include:- Digital Marketing Specialist
- Social Media Manager
- Content Strategist
- Digital Analytics Manager
- E-commerce Coordinator
Digital marketing is always evolving, and having a diploma or certificate can really set you up for success. When I was transitioning from university to my career, I saw how much employers valued candidates who had both formal training and hands-on experience. Learning the fundamentals—SEO, paid media, analytics—gave me a solid foundation, but what really helped was knowing how to apply that knowledge in real business scenarios. At Harvard Media, I worked closely with businesses on digital strategies, and I could see the difference between companies that had a clear, data-driven approach versus those just guessing. Having that structured knowledge makes a huge difference in marketing effectiveness, and in a competitive job market, it can give you the edge to land opportunities.
Required Courses
Current University of Regina students, including those in the BBA, DipBA, or other faculties, who wish to earn the Digital Marketing Certificate should consult their academic advisor to review program requirements and complete the application for undergraduate concurrent programs.
Certificate in Digital Marketing (5 courses**)
|
Required |
BUS 107 Digital Marketing Credentials |
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One of:
|
BUS 310 Strategic Marketing BUS 312 Consumer Behaviour BUS 410 Advanced Marketing Strategy BUS 413 Marketing Research BUS 414 Promotion Marketing Strategy BUS 415 International Marketing BUS 416 Business-to-Business Marketing and Sales BUS 474AB Social Enterprise Marketing BUS 474AC Applied Research Study in Marketing CTCH/DES 115 Mobile Documentation for Live Events and Promotion CTCH/DES 213 Brand Strategy, Advertising and Design CTCH/DES 215 Visual Identity Design CTCH/DES 217 Critical, Creative, Professional Writing for Digital Platforms and Technologies CTCH/DES 311 Video Hack: Web Video Tools CTCH/DES 316 Designing User Experiences Through Design Thinking and Human Centred Design Methods |
**Note: Prerequisites for all 200, 300 and 400 level courses must be met.
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