Apply
a group of employees working together
Change Management Professional Development

7 Ways to Fail Forward Fast Successfully

03 December 2025
  1. U of R Home
  2. Continuing Education
  3. Stories
  4. 2025
  5. “Fail Forward Fast.” What is it? Plus 7 Ways to Fail Forward Fast Successfully

No one ever wants to fail. Most of us fear it and avoid it as much as possible. But when we avoid potential failure, we also avoid potential for greater things — like growth, creativity, and the breakthroughs that only come from taking risks.

When it comes to leading change and driving innovation, being bold enough to take risks and face failure often pays off. It all comes down to your approach and your willingness to “fail forward fast.”

“I have not failed. I've just found 10,000 ways that won't work.” - Thomas A. Edison

So, what does it actually mean to fail forward fast? It’s about turning every setback into a setup for something better. Leaders who embrace this approach create teams that learn faster, adapt easier and innovate with confidence.

So, instead of trying to nail that “perfect” solution on the first try, do a lot of small experiments — gathering feedback, making adjustments and repeating your way to something great.

Why Failing Forward Matters in Today’s Workplace

Change and innovation is happening faster than ever before with no sign of slowing down. Whether it’s new technology, shifting customer expectations, or evolving business models, organizations need to embrace change and innovation to stay competitive, relevant and successful.

Leaders who encourage their teams to take risks through smart experimentation create space for people to learn their way to success, even if that means failing a few times along the way. And that’s what makes innovation possible for your organization.

When your team knows it’s okay to approach ideas through trial and error, creativity skyrockets. Problems get solved faster. And instead of fearing mistakes, teams focus on what they can learn from them.

two men working on a computer screen
Photo credit: Getty Images

In a nutshell, failing forward fast means:

  • Failing smart — by testing ideas with purpose
  • Failing quick — so mistakes don’t turn into major setbacks
  • Failing forward — by extracting lessons that propel you ahead

Learn more about the Professional Leadership Certificate.

Now that we have a good idea of what “failing forward fast” mean, here are 7 ways to fail forward fast successfully:

1. Embrace and Expect Failure

Treat it as a normal, necessary step in innovation. When you expect failure, you remove the weight of fear and make space for better ideas, experimentation and progress.

2. Learn and Adjust Quickly

Each failure should be looked at instantly for insights and next steps. After every setback, ask: What did we learn? What do we try next? The faster you turn lessons into action, the faster you move toward the right solution.

3. Be Resilient

Don’t get discouraged and derailed by setbacks. Use them to strengthen your approach. Each one will bring you closer to the right solution. View them as temporary data to help you figure out a path forward. The ability to bounce back is one of the biggest predictors of long-term success.

Woman smiling at camera
Photo credit: Getty Images

4. Be a Smart Risk-Taker

Be bold, but make sure your riskiness is kept in check by being informed and purposeful. Smart risk-takers analyze information, situations and options to guide their approach. When taking a risk, manage it thoughtfully.

5. Experiment in Small Doses

The best way to experiment without major fallout is to start with small, low-cost experiments. Pilot ideas quickly and gather feedback early. “Micro-experiments” will help you learn what works and what doesn’t before investing too much time, money, energy and resources.

6. Celebrate Effort, Not Just Results

Celebrating initiative, creativity and learning shows your team that progress is measured in step, not just in final outcomes. Also, recognizing attempts shows everyone that trying new things is valued, even when the results aren’t perfect.

Man poses for camera in board room
Photo credit: Getty Images

7. Enjoy the Journey to Eventual Success

View each step as part of the eventual success story. Change and innovation are typically messy and unpredictable. When you learn to appreciate the highs and lows brought on by victories and challenges along the way, the journey to success becomes energizing instead of intimidating. Embracing the process will help you stay motivated and open to the breakthroughs that come from continuous experimentation

Learn more about the Change Management and Innovation Certificate.

The Bottom Line

“Fail forward fast” is a leadership mindset that creates an environment where people feel safe to test ideas, challenge assumptions and learn quickly in order to push ideas toward success.

In today’s unpredictable and fast-changing world, the real failure is standing still while everything else moves forward.

So, be bold and take the risk. The faster you fail, the faster you’ll achieve the change and innovation you want.


Banner photo credit: Getty Images

Share this Story