Course Catalogue
Discover University of Regina's Courses
The Course Catalogue lists approved courses active in a specific term at the University of Regina. This allows you to look up basic course information, such as course titles, descriptions, prerequisites, and credit hours.
Information shown on this page reflects course data as of the end of the previous day.
The Course Catalogue is not a list of scheduled classes, which can be found at the Class Schedule.
By default, the catalogue displays courses for the current term.
- Use the optional filters to select a subject, enter a course number, search by course title or description.
- To view courses for a future term, select More Filters, choose the desired term, and click Apply.
- The More Filters include options to search by level, faculty, or department.
- Click Apply to display results.
If no filters are selected, clicking Apply will display all active courses, which may take longer to load.
Select Printer Friendly Version to print the results or generate a PDF.
For additional details, such as course attributes, restrictions, or courses active in previous terms, use the UR Self-Service Course Catalogue.
To find more detailed course syllabi, course outlines, or other course materials, contact the academic area that offered the course.
BUS 414 - Promotional Marketing Strategy
This course addresses the art of designing a strategic communications plan that integrates all aspects of the promotional mix. Advertising, public relations, digital media, word of mouth, direct marketing, and sales promotion are all part of the analysis and discussion. Creative messaging and media planning are explored to maximize effective and efficient use of company resources in reaching the intended target audience.
***Prerequisite: BUS 312 (or ADMN 312)***
*Note: Students may not receive credit for both BUS 414 and ADMN 414*