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Research Presentation: Dr. Magdalena Cismaru

Fri., May. 6, 2022 10:00 a.m. - Fri., May. 6, 2022 11:00 a.m.

Location: virtual

The Hill and Levene Schools of Business is hosting a virtual Research Presentation by Dr. Magdalena Cismaru:

Friday, May 6
10:00 - 11:00 am
Remote via zoom

Title: Developing a Framework for Communications Encouraging Personal Budgeting


This research illustrates how a framework can be developed and used to guide communications in the absence of an existent theoretical model that can inform the process.

A framework was proposed after a thorough academic literature review, discussions with significant expert shareholders, consulting several books, and identifying, reviewing, and qualitatively analyzing 30 on-line communications aiming to encourage and help individuals to budget. First, significant keywords were identified regarding personal budgeting as follows, budgeting definition and importance, income, expenses, needs and wants, goals, savings, investments, planning. Then, information in respect to each of these keywords was collected, organized, and analyzed.

Significant data emerged, based on which the keywords have been revised, themes and messages were identified, and a comprehensive framework for personal budgeting was proposed.

This paper links practice with theory in a very original way. No theoretical framework for personal budgeting has been found in the existing literature; therefore a framework was proposed based mostly on what was seen in practice. Whereas previous research generally proposes using existent theoretical frameworks to guide and/or evaluate initiatives, the current research shows how practice can guide theory.

Practical implications
Designers of such initiatives can use this model for inspiration, to proceed when theoretical frameworks are not available, to design solid interventions based on available data, and also to contribute toward bridging the gap between theory and practice.

Social implications
In the personal budgeting context, individuals suffering from financial distress and living paycheck-to-paycheck can benefit the most from the proposed framework.

Zoom details:
Meeting ID: 995 7944 4700
Passcode: 673767