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Lisa Watson

Associate Dean, Research & Graduate Programs
Associate Professor (Marketing)

Office: ED 512.3
Phone: 306-337-2389

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Ph.D., Doctor of Philosophy, Bond University, 2006
M.M.S., Master of Management Studies, Carleton University, 1999
B.Com. (hons.), Carleton University, 199

BUS 210 Introduction to Marketing
BUS 312 Consumer Behaviour
BUS 314 Entrepreneurial Marketing
BUS 413 Marketing Research
BUS 414 Management of Promotion
BUS 435 AQ Business Case Study Analysis & Presentation
GBUS 838 Research Methods in Management
EMBA 855 Business Research Methods

Dr. Watson researches in the areas of consumer entitlement, sustainable decision-making, and social marketing.  Her entitlement research considers how a false sense of personal entitlement (as opposed to actual deservingness) leads to unfavourable behavioural outcomes on the part of the consumer, such as consumer debt and obesity.  Similarly, Dr. Watson's sustainable decision-making research explores how and why purchasing and consumption choices put personal comfort and prestige before broader societal welfare.  Finally, her social marketing research links the understanding of potentially detrimental consumer choices gained above to behaviour change and social marketing theories The purpose of this transformative consumer research is to find ways to motivate positive behaviour change to benefit individual consumers and society.