Magdalena Cismaru

Professor (Marketing)
Program Lead, Research; Conexus Research Scholar in Financial Wellbeing

Office: ED 565.2
E-mail: Magdalena.Cismaru[@]
Phone: 306-585-5407

View Selected Publications (159 KB) PDF File


Ph.D., Marketing, University of Houston, 2004

BUS 210 Introduction to Marketing
BUS 312 Consumer Behaviour
BUS 413 Marketing Research
EMBA 855 Business Research Methods

The majority of Magdalena Cismaru’s research falls broadly into the areas of social marketing and health decision-making. Her work investigates the most effective ways of helping people to be healthier, safer and wiser, many times by reducing the illusion of invulnerability.