Major in Marketing

Why
Marketing is a chess game. It is the point of contact where an organization meets its customers. It is where business opportunities are made sense of, where the creation of value is ‘designed in’. Marketing is also about advancing competitive advantage and out manoeuvring competitors. It is also linked to imagination, innovation and leading the curve – connecting the present to the future. And, it is about creating a presence in the marketplace, a dynamic brand that communicates an organization’s central passion.

Who It’s For
The marketing major will be of interest to future entrepreneurs working with limited assets to create the greatest possible impact. It will resonate with students who aspire to the refinement of corporate life, yet, need an outlet for their creative, ‘out-of-the-box’ thinking. It will provide the foundation for a whole range of niche specializations as future business consultants. And, it is indispensable for those looking to advance their knowledge and skills to best impact the world through not-for-profit opportunities.

What It Looks Like
Beginning with a foundational class that merges theory and application, it builds through a dynamic case-based course that integrates marketing challenges with strategy. A computer simulation develops real-time experience in out-learning competitors and systems thinking. From here, an array of specialized classes is offered that provide a depth of insight into nuanced topics such as consumer behavior, market research and management of promotion. The courses continually evolve in our fast moving high-tech world – never static.

MARKETING Major (5 courses):

Required

BUS 310   Strategic Marketing

Required

BUS 312   Consumer Behaviour

Required

BUS 413   Marketing Research

Choose 2

BUS 317   Social Media Marketing

BUS 374 AA-ZZ   Selected Topics in Marketing

BUS 410   Advanced Marketing Strategy

BUS 414   Management of Promotion

BUS 415   International Marketing

BUS 416   Sales Management and Personal Selling

BUS 417   Internet Marketing

BUS 474   AA-ZZ Selected Topics in Marketing

 

Careers in Marketing
Advertising Account Executive, Research Project Director, Sales Manager, Produce Development Manager, Purchasing Manager, Marketing Strategist