Advanced Certificate in Public Relations and Communications Management

Elevate your skills and stand out in the job market.

Hone your public relations skills and expand your knowledge of communications best practices. You will have the unique opportunity to specialize in communications or public relations, giving you an advantage in this growing field. Open new doors for yourself in various sectors such as nonprofits, sports and recreation, events, fine arts, government and more.

Note: This is a full-time program. International students will be able to enrol as full-time students in this program.

In cooperation with CPRS and IABC

Courses to complete: 4 core + 6 electives Credit hours: 30 Prerequisites: None Program duration: Full-time study Delivery mode: Primarily online with some options for in-person electives.	Search for my Course
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Required Courses

PR 100	Foundations of Public Relations
PR 101	Writing & Editing for Public Relations
PR 200	Strategic Communication Planning
PR 201	Communication Tools & Techniques

Electives

Select three of the following:

PR 202	Research & Evaluation
PR 203	Media Relations
PR 204	Organizational Communications in Public Relations
PR 205	Social Responsibility and Ethics
PR 290AA-ZZ	Public Relations Trends and Special Topics

Electives

Any three courses on topics related to marketing, communications, research, consumer behaviour, popular culture, ethics, media, etc.

CRN	Course	Sec	Title	Dates
2024 Fall 2025 Winter 2025 Summer 2025 Fall
12489	PR 100	397	Foundations of Public Relations	Jan 6 Apr 11
This survey course will introduce students to the theoretical and practical foundations of public relations/communications. Students will examine key theories, models and ethical principles that underpin the profession; the nature and composition of public relations as a career; and the major steps in the strategic public relations process.
13201	PR 100	398	Foundations of Public Relations	Jan 6 Apr 11
This survey course will introduce students to the theoretical and practical foundations of public relations/communications. Students will examine key theories, models and ethical principles that underpin the profession; the nature and composition of public relations as a career; and the major steps in the strategic public relations process.
12490	PR 101	397	Writing and Editing for Public Relations	Jan 6 Apr 11
This course will introduce students to the conventions and formats of writing for public relations, as distinguished from other forms of business writing. Students will develop an awareness of audience, objectives and key messages when planning their writing before moving on to practice with several common public relations formats.
12491	PR 200	397	Strategic Communication Planning	Jan 6 Apr 11
Students will learn to apply strategic planning principles to the development of effective communication programs. The course will emphasize the use of research, analysis, goals, objectives, audience and issue analysis and measurement of results. * Prerequisite: PR 100 *
12492	PR 201	397	Communications Tools and Techniques	Jan 6 Apr 11
An effective approach to Public Relations involves the activities of planning, implementing, and evaluating. The tools and techniques are how Public Relations is implemented. This course will outline the Public Relations tool kit and provide an understanding of which techniques are appropriate in specific situations. * Prerequisite: PR 100 *
12493	PR 204	397	Organizational Communications in Public Relations	Jan 6 Apr 11
This course examines the nature and function of communications in organizations, both internal and external, with an emphasis on concepts, tools, and skills to enhance effective communications. The course will include discussion of communicating change, cultural diversity, employee engagement and branding. *Prerequisite: PR 100*

Public Relations Knowledge (PRK)® Exam

The PRK® exam is the equivalency exam for the public relations and communications management professions in Canada. After successfully completing the PRK® exam, individuals will be able identify on their resumé Public Relations Knowledge (PRK)® exam participant (successful) to set themselves apart from other applicants in the job market. They will be able to enter the public relations field with increased confidence and be received with added respect.

University of Regina is an exam location for the PRK® exam. To register for the PRK exam: Apply to Write the PRK exam.

Canadian Public Relations Society: Dedicated to Lifelong Learning