Certificate in Public Relations

Learn Expert Skills for a Career in the PR & Communications Industry.

With the growth of digital communications, the need for Public Relations Specialists is on the rise.

Learn the foundations of public relations, how to prepare a communication plan to reach your target market and develop writing and communication skills to expertly promote your organization. Practical learning experiences and the opportunity to meet and learn from other public relations professionals will set you apart in the job market and give you hands-on training from industry experts.

Note: Students enrolled in a part-time program do not maintain full-time student status throughout the program. Therefore part-time programs may be unavailable to international applicants due to Citizenship and Immigration Canada regulations. Part time programs are also not eligible for student loan funding.

In cooperation with CPRS and IABC

Courses to complete: 4 core + 1 elective Credit hours: 15 Prerequisites: None Program duration: Part-time study Delivery mode: This program is 100% online	Search for my Course
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Core Courses

PR 100	Foundations of Public Relations
PR 101	Writing & Editing for Public Relations
PR 200	Strategic Communication Planning
PR 201	Communication Tools & Techniques

Electives

PR 202	Research & Evaluation: Measuring Effectiveness and Success
PR 203	Media Relations
PR 204	Organizational Communications in Public Relations
PR 205	Social Responsibility and Ethics
PR 290AA-ZZ	Public Relations Trends and Special Topics

Students admitted to the Certificate in Public Relations program prior to 200920 should consult a program advisor to ensure their transition to the new program is done properly.

Course Listing

CRN	Course	Sec	Title	Dates
2024 Fall 2025 Winter 2025 Summer 2025 Fall
20871	PR 100	397	Foundations of Public Relations	May 6 Jun 19
This survey course will introduce students to the theoretical and practical foundations of public relations/communications. Students will examine key theories, models and ethical principles that underpin the profession; the nature and composition of public relations as a career; and the major steps in the strategic public relations process.
21483	PR 100	398	Foundations of Public Relations	May 6 Jun 19
This survey course will introduce students to the theoretical and practical foundations of public relations/communications. Students will examine key theories, models and ethical principles that underpin the profession; the nature and composition of public relations as a career; and the major steps in the strategic public relations process.
21057	PR 101	397	Writing and Editing for Public Relations	Jul 2 Aug 15
This course will introduce students to the conventions and formats of writing for public relations, as distinguished from other forms of business writing. Students will develop an awareness of audience, objectives and key messages when planning their writing before moving on to practice with several common public relations formats.
20411	PR 202	397	Research and Evaluation: Measuring Effectiveness and Success	May 6 Aug 21
How do you demonstrate the value of a communications strategy against ROI, education and behaviour change and your value as a communicator? Students will learn the importance of research and evaluation for measuring and demonstrating the effectiveness of communication activities. *Prerequisite: PR 100* Note: Students many not receive credit for both PR 202 and PR 37

Public Relations Knowledge (PRK)® Exam

The PRK® exam is the equivalency exam for the public relations and communications management professions in Canada. After successfully completing the PRK® exam, individuals will be able identify on their resumé Public Relations Knowledge (PRK)® exam participant (successful) to set themselves apart from other applicants in the job market. They will be able to enter the public relations field with increased confidence and be received with added respect.

University of Regina is an exam location for the PRK® exam. To register for the PRK exam: Apply to Write the PRK exam.

Canadian Public Relations Society: Dedicated to Lifelong Learning