University Communications & Marketing
Welcome to University Communications & Marketing (UCM)
Our mission is to lead the institution’s brand strategy, elevate the visibility of our academic and research excellence, and advance a unified, authentic voice across audiences.
As a strategic partner, UCM brings an integrated, consultative, and data-informed approach to life. From recruitment marketing and digital platforms to videography, and media engagement, we deliver polished, purposeful, and creative assets that drive efficiency and maximize impact across platforms.
Our collaborative, talented, and innovative team advances the institutional priorities and brings the University of Regina’s strategic plan, Together, We Serve, to life — helping create meaningful, high-impact experiences students, prospective students, government and industry partners, alumni, donors, and the community.Our Strategic Objectives
How We Collaborate and Partner
UCM supports the President’s Office, executive offices, faculties, service and academic units, and research centres and institutes. Our areas of expertise include:
- Strategic communications
- Brand, messaging, and visual identity
- Marketing campaign planning and integration
- Research communications
- Social media
- Media relations and issues management
- Photography
- Videography
- Website strategy and management
- Data analytics, insights adoption, and performance tracking
Our Commitment
Need an Expert?
Media outlets regularly contact the University of Regina seeking interviews, institutional perspectives, or expert commentary to provide insight and context on current issues and emerging topics.
For assistance, contact Mindy Ellis, Senior Public Affairs Strategist, at Mindy.Ellis@uregina.ca or email media@uregina.ca.
We can help with:
- Media requests involving University administration, programs, services, or initiatives
- Requests for academic or research experts
- Interview coordination and media support
- Identifying subject matter experts for news stories and commentary
Visual Identity and Brand
Go far, together
University Communications and Marketing manages and supports the correct application of the University of Regina’s visual identity. Maintaining a strong and consistent visual identity helps increase recognition, respect and awareness of the University and projects its reputation for excellence in education. External organizations, including organizations the University of Regina has formal partnerships, sponsorships, or relationships with, wishing to use the University of Regina brand, design elements, or logo/graphic elements must seek permission from University Communications and Marketing.
Film and Photo Shoots on Campus
We work together with you to create vivid, striking photography and videography, in the studio, or on location. In our studio and digital labs we offer a broad range of photographic services, some of which are not offered anywhere else in Regina.
In addition, we maintain a comprehensive visual record of people, places, and activities at the University of Regina dating back to 1969. These archives are available for research, U of R promotion, publication and web development.
Emergency Communications
University Communications and Marketing is an essential part of emergency planning and communications at the U of R. The University uses various channels such as the Emergency Preparedness website, social media, media relations, campus email, and Emergency Notification System (ENS) hallway beacons to communicate emergency information widely and quickly.
Social Connections
University Communications and Marketing oversees the University's social media policy and manages several institutional social media accounts. We invite and encourage students, faculty, and staff to get in touch with our social media team for tips, tools, and strategies for using social media effectively to promote the University of Regina.
