A class that’s tailor-made for fashion fanatics

By Dale Johnson Posted: May 31, 2017 6:00 a.m.

Maqbool Hussain (centre) and some of the students in the Business of Fashion class.
Maqbool Hussain (centre) and some of the students in the Business of Fashion class. Photo: External Relations

If you like shopping for clothes, you’ll love a class being offered at the University of Regina called the Business of Fashion.

The class is being offered this semester through the Faculty of Media, Arts and Performance (MAP) and is taught by Maqbool Hussain.

“We talk about business side of fashion – the start-to-finish process of the products we see in stores. Like how long does it take to manufacture or get the supply? Who does the leg work and who works behind the curtains to provide beautiful collections in stores? How are trends incorporated in the design? How are clothes priced and merchandised in stores? How do you plan inventory and sales?” says Hussain.

The class attracts students mainly from the faculties of Arts, Business and MAP, but there are students from other faculties.

“We, as consumers, know very little about how fashion operates as a business, and this class provides an opportunity for students to understand both how we all use and are used by the fashion industry. I also think there's a nice connection between this class and Saskatchewan Fashion Week and I think students are under a little less pressure in the spring semester and so they can take an elective that's a bit more fun,” says Wes Pearce, Associate Dean in the Faculty of MAP.

“Anyone in the industry who is in the fashion business, retail or even designers can benefit from this course, because it’s about the business side of the fashion industry. People from the creative side of fashion can use the business side to promote their products and ideas,” Hussain explains.

“This course is good for anyone who wants to explore the fashion world, or wants to learn what’s behind fashion products and brands, and how brands work, or pursue careers in fashion and don't know where to start,” he adds.

“Students loved the class when it was offered last spring and we are just delighted that Maqbool was happy to teach it again for us this semester,” says Pearce.