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Business students experience face time with world’s largest cosmetics company

By Costa Maragos Posted: October 10, 2016 9:00 a.m.

The benefits of studying abroad. Students from the Paul J. Hill School of Business at the U of R shown here in class at the Paris School of Business. The students gained  academic credits and got to experience Paris.
The benefits of studying abroad. Students from the Paul J. Hill School of Business at the U of R shown here in class at the Paris School of Business. The students gained academic credits and got to experience Paris. Photo courtesy of U of R Study Abroad

One never knows the adventures that await U of R students that study abroad.

For a group of business students, the adventure was the first-hand experience of working with a major corporation.

The students, from the Paul J. Hill School of Business, took business credit courses this summer in the Paris School of Business. Their assignments included taking part in a marketing competition with the world’s largest cosmetics company, France-based L'Oréal.
 
The company, led by some of its top marketing executives, regularly hold business competitions at the school. The dozen students from the U of R broke up into teams with students from the Paris School of Business and the Web Design School in Paris. They had a day and a half to come up with promotional ideas for L'Oréal.
 
“We had 36 hours to come up with a new customer experience that integrated digital with in-store and pitch it to the marketing team of L’Oréal Paris,” says Janessa Fox, a U of R business student.

There were six teams competing.

“They presented us with a problem and we had to come up with a solution, whether it was a promotion, marketing campaign, or app. It was up to us,” says Arman Navidi, also a business faculty student. “This was a great learning experience. We certainly appreciated our free access to executives from a major corporation such as L’Oréal.”

The experience in Paris highlights the benefits of studying abroad. The University of Regina has exchange agreements with nearly 150 institutions around the world, including seven in France.

“The month I spent as a student at the Paris School of Business was amazing,” says Fox. “The staff of the international office was very welcoming, and willing to help answer any questions we had throughout out time there.”
 
Says Navidi: “Nearly every student in our classes, with the exception of a few from France, were international and it allowed for lots of interesting perspectives and engaging debate to take place. It was a great experience overall, tons of fun and a great way to spend your summer completing your degree.”

Students thinking of studying abroad can qualify for $1,000 from the U of R International Experience Travel Fund, to help defray some travel costs.
 
“It is an amazing way to meet new people, gain an understanding of the people and culture of another country, and receive  academic credits towards your degree while abroad,” says Fox. “It is also a very easy and affordable way to travel.  Accommodations are arranged for you, and the University of Regina can help thanks to the travel fund.

For students considering an overseas adventure, UR International can help you.

“Don't be intimidated to travel abroad,” says Navidi. “If going away for the whole semester is too long for you, meet with UR abroad and they will assist you in finding a suitable exchange that matches your desired time frame.”

Fox agrees.

“I have now studied abroad twice, and these experiences are not only the highlight of my university career, but also of my life. I would like to thank the University of Regina for their initiative and support in creating such amazing learning opportunities for their students.”

Open your world and gain academic credits. It’s much easier than you think. Please visit here for more information on UR International’s Study Abroad Programs.